500+ D2C brands since 2018. One went from ₹29L to ₹1.55Cr a month.
We run Meta and Google Ads for Indian brands, with new creatives every week and every rupee checked against your store's orders.
Womenswear brand, India. Oct 2025: ₹29L, 442 orders. Jul 2026: ₹1.55Cr a month. From the brand’s own Shopify. Month by month →
Trusted by 500+ brands
- 2x to 2.8x
- ROAS on client accounts
- 500+
- Brands worked with
- Meta + Google
- Channels run in-house
- Weekly
- Creative cadence
Apply
Start with your numbers.
Your website and last month’s ad spend and revenue, then how to reach you. If the numbers fit, the next screen lets you book the call.
The engine
Four parts, run together, by one team.
In most accounts these four sit with four different people, and nobody owns the number at the end.
01 Meta
Prospecting, retargeting, catalogue
Structure rebuilt so budget can move without resetting learning. Checked and adjusted every day.
02 Google
Search, Shopping, Performance Max
Search terms and placements cleaned every week. Feed fixed before spend goes up, because most Shopping problems are feed problems.
03 Creative
Concepts, statics, video, iterations
New concepts every week, made in-house. Each one gets a fixed test budget and a decision at the end of it.
04 Reporting
Platform numbers against your orders
Meta and Google will both claim the same sale. We check both against what your store recorded, then show you the gap.
Why brands call us
Spend goes up. Profit does not follow.
Flat revenue
Everything looks right on paper and revenue has been flat for two quarters.
The ROAS gap
Ads Manager reports a good ROAS. Your accountant cannot find it in the P&L.
Scaling breaks
Every time you raise the budget, performance falls apart, so it goes back down.
Tired creative
The same five creatives have been running since the last festive season.
No decisions
A report lands every Monday. A decision almost never does.
COD returns
Cash on delivery orders come back unopened, and the ads keep buying more of them.
Client work
Brands we have worked with.
66 here · 500+ in all
Krishna Jewellers
Jewellery & Watches
Kamal Watch Company
Jewellery & Watches
Oceedee Shoes
Footwear
Juicy Chemistry
Beauty
SVA Couture
Apparel
Kimirica
Home & Fragrance
Mishru
Apparel
RAS Luxury Oils
Beauty
Deme
Beauty
Earth Rhythm
Beauty
BLUORNG
Apparel
ISAK Fragrances
Fragrance
Boheco
Wellness
Sleepy Owl
Food & Beverage
Lotus Herbals
Beauty
Origins Nutra
Wellness
Xocolatl
Food & Beverage
Neemli Naturals
Beauty
Beyond Pearls
Jewellery & Watches
Mugdha
Apparel
Hemant & Nandita
Apparel
Ikat India
Apparel
Mangatrai
Jewellery & Watches
Suhani Pittie
Jewellery & Watches
One account, in numbers
₹29L to ₹1.55Cr a month in nine months.
A womenswear brand in India. Monthly net sales from the store and orders, month by month, from the brand's own Shopify.
Best month so far: ₹154.9L in Jul 2026.
| Month | Net sales | Orders |
|---|---|---|
| Oct 2025 | ₹29.0L | 442 |
| Dec 2025 | ₹39.1L | 843 |
| Jan 2026 | ₹48.6L | 1,188 |
| Feb 2026 | ₹96.1L | 2,483 |
| Mar 2026 | ₹101.8L | 2,439 |
| Apr 2026 | ₹75.7L | 1,653 |
| May 2026 | ₹50.4L | 1,144 |
| Jun 2026 | ₹69.4L | 1,966 |
| Jul 2026 | ₹154.9L | 4,997 |
| Aug 2026 | ₹63.2L | 1,811 |
| Sep 2026 | ₹47.2L | 1,081 |
| Oct 2026 (1 to 28) | ₹136.8L | 4,288 |
Source: the brand’s Shopify. Net sales exclude refunds and cancellations.
That is one account. Tell us about yours.
Apply for a strategy callWhat clients say
If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.
Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.
Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!
Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.
I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.
We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.
Join the list
500+ brands have run ads with us.
Skincare, jewellery, apparel, coffee, nutraceuticals. Mostly Indian D2C, some selling into the US and the Gulf.
Official partners
Worth a call if
- You sell on your own site, not only on marketplaces
- You already run Meta or Google ads every month
- You have hit a ceiling you cannot get past by adding budget
- Someone in the business can approve creative and budget the same week
Not yet, if
- Pre-launch, or still testing whether the product sells
- Selling only on Amazon or Flipkart
- Looking for followers, views or engagement
- You want someone to take instructions, not run the channel
What a month looks like
You will always know what we did.
Week 1
Audit and fix
We go through the account, the tracking and the product feed, and fix what leaks before any budget goes up.
Week 2
Structure and first tests
Campaigns rebuilt into a structure anyone can read. The first creative tests go live, each with a fixed budget.
Week 3
Read and cut
Losing ads are paused and winners get the budget. A new creative batch is built on what the first one taught us.
Week 4
Scale and review
Budget moves to what works, one step at a time. You get a month review against your own orders and next month's plan.
Every week
- Monday
- Last week's numbers, reconciled against your store's own orders.
- Daily
- Buying decisions, budget moves and new tests going live.
- Creative
- A fresh batch of concepts, plus what we killed and why.
- Every change
- Logged, so you can see what was done to the account and when.
From month two, weeks 2 to 4 repeat with new tests and a bigger budget where the numbers allow it.
Apply
Tell us where you are.
Takes about a minute. If the numbers fit, the next screen lets you put the call straight in the diary.
- Step 1
- This form. Your site, last month’s numbers, how to reach you.
- Step 2
- Pick a time, or we come back to you with times.
- On the call
- Where the money is leaking, and what we would change first.
Questions
Anything else, ask on the call. We answer it there.
What does it cost?Open
It depends on spend and scope. You get a written proposal after the call, before anything starts.
Do you need access to my ad accounts for the call?Open
No. If we work together, we get partner access. Every account, pixel and asset stays in your name.
Do you make the creative too?Open
Yes. Concepts, statics, video and the weekly iterations are part of running the account.
How soon will I see results?Open
Two to four weeks of structured testing before scaling decisions are reliable. You will know what is being tested and why during that time.
Who is this for?Open
We are the best fit for D2C brands that sell their own products on their own online store and spend ₹5L or more a month on ads, or sell ₹15L or more a month. Below that there is usually not enough weekly data for this process to pay for itself, and we will tell you so up front.