Boring CommerceBook a systems map
Boring Commerce · since 2018

AI-built systems for your business, built fast with Claude.

We connect your WhatsApp, email, lead forms, calls and follow-ups into one system that turns enquiries into orders. Then we build the operations behind it. Our in-house team builds with Claude, so your first working version is ready in 4 to 6 weeks.

Book a free systems map

30 minutes. You keep the map either way.

WhatsApp, Excel and notes, folded into one system

Since 2018
In business
500,000+
Lines in our own systems
4 to 6 weeks
To a first version
Yours
Code and hosting, in your name

We run on what we build

Our own business runs on systems we built with Claude.

More than 500,000 lines of code, written by our team since February 2026. The real screens hold our clients’ names and numbers, so these use demo data. We can open the live ones on a call.

Lead to WhatsApp: one of our own systems, shown with demo data
Meeting recorder: one of our own systems, shown with demo data
Finance: one of our own systems, shown with demo data
Client portal: one of our own systems, shown with demo data
One launcher: one of our own systems, shown with demo data
The operating system: one of our own systems, shown with demo data

  1. 01Lead to WhatsApp

    A form fill becomes a scored lead, a WhatsApp group and a follow-up plan, without anyone copying details across.

  2. 02Meeting recorder

    Calls are recorded, minutes are written and sent, and every promise made on the call goes on a list.

  3. 03Finance

    Two companies, bank sync, invoicing, GST and TDS reminders, and approvals before anything reaches the books.

  4. 04Client portal

    Each client logs in to sign the paperwork, see results, approve work and pay invoices.

  5. 05One launcher

    Every tool the team uses, grouped by the part of the business it runs.

  6. 06The operating system

    Every client's numbers in one place: sales, spend, orders and finance. Reports and checks run on it every day.

Sound familiar

The business has grown. The way it runs has not.

  • 01 Orders on WhatsApp

    Orders come in on WhatsApp and someone types them into Excel at night.

  • 02 Reports take days

    The month-end report takes three days, and it is out of date when it lands.

  • 03 Leads go cold

    An enquiry arrives on Saturday and nobody calls until Tuesday.

  • 04 Typed twice

    Two people type the same data into two different tools.

  • 05 Checked once a quarter

    Stock, invoices and payments get reconciled when someone finds the time.

  • 06 Gut feeling

    Decisions get made on feel because the numbers are spread across five files.

What we build

Two kinds of systems. We start with sales.

Sales systems bring in revenue directly. Operations systems run the work after the order. We build both, and we prefer to start with sales, because that is where a system pays for itself first.

01Sales systems

Where we start

Your WhatsApp, email, lead flow, voice calling and follow-ups, connected into one system that turns enquiries into orders.

WhatsAppEmailLead formsVoice callsFollow-upsOne systemOrders

01 One enquiry desk

Every enquiry from WhatsApp, email, calls and lead forms lands in one place, scored and assigned within minutes.

A distributor: dealer enquiries from WhatsApp and the website reach the right salesperson with a callback time.

One enquiry desk: an example screen with demo data

02 Follow-ups that go out on time

Replies, reminders and quotes drafted for you on WhatsApp and email, with calls scheduled until the enquiry becomes an order.

A clinic: every missed call gets a WhatsApp reply and a callback, and no enquiry waits until Monday.

Follow-ups that go out on time: an example screen with demo data

02Operations systems

The work after the order: stock, dispatch, reports, approvals and the tools your team uses every day.

  • Orders and inventory: an example screen with demo data

    Orders and inventory

    Orders, stock, dispatch and purchase in one system instead of five sheets.

  • Reporting dashboards: an example screen with demo data

    Reporting dashboards

    The numbers you ask for every Monday, ready every morning.

  • Internal tools: an example screen with demo data

    Internal tools

    Bank matching, GST reminders and the small tools no software vendor sells.

  • Client portals: an example screen with demo data

    Client portals

    Your customers log in to see status, documents and invoices.

Tell us which one you need

Free systems map call. 30 minutes.

How it works

From a 30 minute call to a system your team uses.

  1. Day 1

    Systems map call

    Thirty minutes, free. We trace how an enquiry becomes an order today and where the work after it slows down. You get a written systems map after the call, and you keep it whether or not you hire us.

  2. Week 1

    Scope

    A written scope for the first version: what it does, what it connects to, the date it goes live and a fixed price. Builds start at ₹5 lakh.

  3. Weeks 2 to 6

    First working version

    Built on your real data, with a demo every week. Your team uses the first version within 4 to 6 weeks.

  4. After

    Run and improve

    We hand it over with the code and the documents, or we keep running and improving it every month.

Work, by area

The problem, what we built, what changed.

No names. Our clients' details stay private, and so do our partners'. Every case is real work we can walk you through on a call.

Operations

  • A large consumer goods company

    Partner build
    The problem
    Goods receipts were reconciled once every three months, so a mismatch surfaced months after it happened.
    What we built
    A reconciliation pipeline that runs every day, with a second check that watches the first.
    What changed
    Reconciliation moved from every three months to daily. Write-offs on ₹10Cr a year cut by about 90%.

  • Our company

    Our own
    The problem
    What was decided and promised on client calls lived in one person's notes.
    What we built
    A recorder joins every Google Meet on our calendars. The transcript becomes minutes, sent to the team, and every promise our side made goes on a list with a date.
    What changed
    Minutes and the list of promises arrive after every recorded call. Nobody writes them by hand.

Sales

  • Our company

    Our own
    The problem
    Enquiries came in through several forms and a booking page. Each one had to be copied across, given a WhatsApp group and followed up by hand.
    What we built
    Every web form and booking lands in one pipeline. Each lead is checked and scored, a WhatsApp group is opened for the ones that fit, and follow-ups are drafted for the team.
    What changed
    The intake runs every five minutes, at any hour. No lead waits for someone to open an inbox.

Finance

  • Our two companies

    Our own
    The problem
    Two companies, two sets of books. Bank entries were sorted by hand, and gateway payouts were matched to the bank one by one.
    What we built
    Bank sync, Zoho Books, invoicing, a GST and TDS calendar, and gateway settlements matched to the bank by reference number. Nothing is written to the books without an approval.
    What changed
    Transactions categorise themselves with 158 rules learned from more than 10,000 past entries.
More work, by areaShow all 13

Operations

The work that happens on WhatsApp, on paper and in people's heads today.

  • A marketing and ecommerce company

    Partner build

    Daily client reporting, ad creation and the operations around them, automated end to end.

    Daily client reporting went from 6 hours to 11 minutes. More than 200 staff hours freed.

  • A large consumer goods company

    Partner build

    An Android app for field teams: guided photos, geotagged, feeding a yield forecast.

    More than 500 farms captured, eight guided photos per tree.

  • A large consumer goods company

    Partner build

    Proof of delivery with QR codes and GPS, in a driver app that works in several languages.

    Delivery time measured end to end, from dispatch to doorstep.

  • Our company

    Our own

    Every client call recorded and turned into minutes, sent to the team, with a list of what our side promised and by when.

    Minutes and the list of promises arrive after every recorded call.

  • Our company

    Our own

    One library for every standard process. Each use is logged, and the team proposes changes that a manager approves.

    65 processes moved out of a shared drive into one place the team works from.

  • Our own online stores

    Our own

    A supplier's catalogue mirrored, stock checked, and only fast-shipping products pushed to our stores.

    33,486 products mirrored and checked. 413 qualified for fast shipping.

Finance

Books, reconciliations and approvals that run daily instead of at quarter end.

  • Our two companies

    Our own

    Bank sync, Zoho Books, GST and TDS deadlines, invoicing and payment-gateway settlements matched to the bank by reference number. Nothing is written to the books without an approval.

    Transactions categorise themselves with 158 rules learned from more than 10,000 past entries.

  • A large consumer goods company

    Partner build

    Goods-receipt reconciliation, with a second check that watches the first.

    Reconciliation moved from every three months to daily. Write-offs on ₹10Cr a year cut by about 90%.

  • An industrial company

    Partner build

    A pricing and discount approval tool for the sales team.

    Margin impact shown before a discount is approved, tiered approvals, and a full audit trail.

  • A century-old manufacturer

    Partner build

    One source of truth for pricing, with a leadership dashboard on top.

    Every pricing dataset in one place, in about four months.

  • Our company

    Our own

    Every paid AI and software call logged against the client and the task it was for.

    We know what each client's work costs us to run, to the task.

Sales

Leads that get an answer the same day, and customers who can see where things stand.

  • Our company

    Our own

    Every web form and booking lands in one place. Each lead is checked and scored, a WhatsApp group is opened for the ones that fit, and follow-ups are drafted for the team.

    The intake runs every five minutes, at any hour. No lead waits for someone to open an inbox.

  • Our company

    Our own

    A client portal: results, approvals, invoices and updates in one login for each client.

    Clients see the same numbers our team works from, without asking for them.

Partner build: delivered with a development partner we work with. Our own: systems we built and run ourselves.

Anish Jajodia, founder of Boring Commerce

Who builds it

Anish Jajodia, founder.

Anish leads every build, from the systems map call to handover. The systems on this page are the ones he built with Claude and runs the company on.

Some client builds are delivered with a development partner we work with. Those are marked Partner build on this page.

Book a call with Anish

Two ways to work

Pick the one that fits how you like to buy.

Either way, the price is agreed in writing after the systems map call, before any work starts. Projects start at ₹5 lakh.

01 Option

Fixed-scope project

One system, one written scope, one agreed price before we start. When it is live, it is yours.

  • Scope and price fixed up front
  • Weekly demos on your data
  • Code, hosting and documents handed over

02 Option

Build plus monthly retainer

We build the first version, then keep it running and add to it every month as the business changes.

  • Fixes and new features every month, from the team that already knows your system

A good fit if

  • Your business is already running and the work lives in Excel, WhatsApp and someone's memory
  • You can name the process that costs you the most time
  • Someone senior can give us an hour a week during the build
  • You want to own the system at the end

Probably not, if it is

  • A budget under ₹5 lakh for the build
  • An app idea without a business behind it yet
  • Shopping for the lowest quote
  • A large tender with a 40-page requirements document

Questions

Anything else, ask on the call.

Who owns the code?Open

You do. The code sits in your account, the system runs on hosting in your name, and you can take it to another developer the day we finish.

Is our data safe?Open

Your data stays in your own accounts. We get only the access the build needs, we sign an NDA if you want one, and access is removed when the work ends.

What happens when the business changes and the system has to change with it?Open

On a retainer, we make the change. On a fixed project, you can ask us for a small scoped change or give it to your own developer, because the code is yours and documented.

Will it work with the software we already use?Open

Usually, yes. We connect to what you have: Tally, Zoho, Shopify, Google Sheets, WhatsApp, your CRM or your bank. We replace a tool only when it is the thing holding you back.

Why is building with Claude faster?Open

Our developers use Claude to write and check code, so the slow typing part of a build shrinks. People still design the system, review every change and test it on your data. The time saved goes into weekly demos.

How long does it take?Open

A first working version in 4 to 6 weeks for most systems. The scope you sign has the date on it.

What does it cost?Open

Projects start at ₹5 lakh. The price depends on the scope, and after the systems map call you get a written scope with a fixed price before anything starts.

Is there a minimum project size?Open

Yes, ₹5 lakh. That is what it takes to build a system properly on your real data, test it with your team and hand it over with documents. Below that we would be cutting corners, so we do not take the work.

Should we start with a sales system or an operations system?Open

Usually sales. A system that answers every enquiry and follows up until it becomes an order earns back its cost first. If sales already run well and the work after the order is the problem, we start with operations. The systems map call settles it.

Why should we trust you to build our system?Open

Because we run our own business on software we built. The operating system, the sales pipeline, the finance system and the client portal on this page are all ours, and we can open the live ones on a call.

Free systems map

Tell us how the business runs today.

Two short steps. If it looks like a fit, the next screen lets you put the call in the diary.

We take on builds of ₹5 lakh and above, starting within three months.

Step 1
Your business, what to build first, and where enquiries come in.
Step 2
Your name, email and WhatsApp.
On the call
Thirty minutes. We trace how an enquiry becomes an order today, and the work after it.

Your systems map, in writing after the call

  1. 01How an enquiry becomes an order today, channel by channel
  2. 02Where enquiries, hours and money leak, in order of cost
  3. 03The first system to build, and what it connects to
  4. 04A rough timeline for version one, and what it would take
  1. 1 of 2 · Your business
  2. 2 of 2 · Your details
Step 1 of 2: your business

What kind of business is it? *

What do you want to build first? *

A sales system turns enquiries into orders. An operations system runs the work after the order.

Where do enquiries come in today?

Tick all that apply.

Annual revenue *

What will you put into the build? *

Minimum project: ₹5 lakh

We take on builds of ₹5 lakh and above. Your answer helps us scope the call. It is not a quote.

When do you want to start? *

Takes about a minute. We use your details only to reply. See our privacy policy.

Book a free systems map